Why Magic Bar?
Why Magic Bar?
Bars are such a convenient way to fuel our bodies on the go or between meals. But why do most bars taste mass-produced and artificial? A quick glance at the ingredient lists of todayās most popular bars confirms that our taste buds arenāt lyingāmost bars arenāt real food. Many bars boast āgreat macros,ā but besides a heaping serving of whey protein concentrate, they lack meaningful nutrients like fiber and phytonutrients. We set out to change all that and came up with a solution weāre proud to share with you: Magic Bar!
With 10 grams of plant protein, 2 grams of functional mushrooms, and 4 grams of dietary fiber, Magic Bar provides real nourishment while tasting shockingly delicious.Ā Each bite is a nutrient-dense delight. Magic Bar isĀ made only with clean ingredients you can feel good about, plus itās vegan, gluten-free, and low glycemic.
Functional ingredients are part of our DNA at Lifestacks, so we wanted Magic Bar to be more than just a snackāit had to nourish both body and mind. Thatās where mushrooms come in.
Mushrooms have been all the rage recently, and for good reason. Modern science backs up the amazing health benefits for which these ingredients have been used for centuries. Just last year, for example, a study in the Journal of NeurochemistryĀ found that Lionās Mane caused neurons in the hippocampus ā a region of the brain crucial for memory and learning ā to grow and connect more actively. Weāre excited by these findings and selected full doses of Lionās Mane, Cordyceps, and Maitake mushrooms to give Magic Bar its unique functional edge. Hereās why:
- Lionās Mane sharpens mental clarity and focus.
- Cordyceps boosts energy and stamina.
- Maitake is packed with beta-glucans (fiber) that help regulate blood sugar levels.
Donāt worry if mushrooms arenāt usually to your taste. The mushrooms in Magic Bar work quietly behind the scenes while your taste buds enjoy pure peanut butter bliss. Weāre proud to source all of our mushrooms from Monterey Mushrooms, a family-owned grower based in California known for sustainable practices and decades of expertise. And in case youāre wonderingāno, our mushrooms donāt have any psychedelic effects.
From Our Home to Yours
Magic Bar started as a delicious treat made at home and blossomed into an intensive R&D project. Weāre obsessed with the science of nutrition, and as with all of our products, we held ourselves to extremely high standards throughout the development process. Our co-founder Zack is a Type 1 Diabetic, so Magic Bar needed to be low-glycemicāand it is. Magic Bar is crafted with slow-absorbing carbs that prevent blood sugar spikes. Think sourdough instead of white bread! Itās designed to keep you feeling full and energized for longer, making it the perfect snack for an active lifestyle.
Weāve crafted three delicious flavors so far: Peanut Butter Maple, Mint Chocolate Chip, and Peanut Butter Chocolate Chip. This is just the beginning for Magic Bar, so let us know what other flavors youād like to see! All of our bars are fully shelf-stable, so you can easily take them on the road or the trail. That said, most people prefer eating Magic Bar chilled, so we recommend storing them in the fridge or freezer.
Your New Favorite Snack
Magic Bar is our commitment to delivering real, nourishing ingredients that taste amazing. Whether youāre tackling a busy workday, hitting the gym, or just need a quick, healthy bite, Magic Bar has you covered. Itās the perfect balance of flavor, nutrition, and convenience. We canāt wait for you to try it and see the magic for yourself!
āāāāāāāāāāāāāāā
Zack and Vincent
Cofounders